Sushi King 100th Outlet @ AEON Mall Shah Alam, Klang Valley

My family and I always eat Sushi King, first Malaysia’s all-time favorite Japanese restaurant on many times, so Sushi King become popular so quickly in Malaysia because this restaurant still are aiming to be first free port meat restaurant, served the Halal food have in Malaysia. Still, they will get the certified Halal status from from Jabatan Kemajuan Islam Malaysia (JAKIM). Mostly malay customers really love Sushi King. Now, Sushi King, a subsidiary under Texchem Group proudly launched its 100th outlet at the new AEON Mall Shah Alam.

They also organized a grand opening with the Japanese culture, just like they selling the Japanese souvenir gifts, and promoted the special Japanese traditional performances. My mom and I really love the bloom sakura trees around us the grand opening of Sushi King 100th at the AEON Mall Shah Alam. The guests also joined us to learn the music from the Japanese performances together!


“From the time we opened our first outlet in 1995 in Kuala Lumpur, we have definitely come a long way to where we are now with our 100th store, exposing Malaysians to enjoy one of Japan’s historically-rich cuisine over the years and vice versa, it gives us the opportunity to learn about Malaysia’s culture and their curiosity for new food,” said Tan Sri Dato’ Seri (Dr.) Konishi at the launch, that is why the Sushi King, largest Japanese Sushi Japanese are have to grown so bigger in 20 years and keep to make the Sushi King restaurants around the states in Malaysia, until they success to celebrate 100th as they launch new outlet in Aeon Mall, Shah Alam on this year 2016!

Wow, I admired the drummers who are hardworking to surprise us with their magnificent Taiko Drum performance (a traditional Japanese instrument)! It is different than the normal drum performance because it is very historical Japanese Taiko which used to cheer up the festivals in Japan.

The talented drummers also smiled so very bright and make the final bow to the VIPs and guests. They did a good job to make the guests are happy and enjoyed their Taiko performance!

FIrst time, I enjoyed the Japanese traditional ‘Soran Bushi’ (Japanese sea shanty) dance performance.

The Japanese dancers also from Hokkaido also carry their traditional Soran Bushi Japanese dance because they want to perform its unique dancing styles, so I saw their dance moves depict ocean waves, fishermen dragging nets, pulling ropes and lifting luggage over their shoulders. So, it is special culture in Japan. I just know about this dancing performance used in the past to encourage the fisherman during their work.

The Mochitsuki ceremony - the pounding of rice cakes to make 'Mochi'

Tan Sri Dato’ Seri (Dr.) Fumihiko Konishi (third from right), Founder of Sushi King and Executive Chairman of Texchem Resources Berhad, executing the Mochitsuki ceremony, or pounding of rice cakes to signify the launch of Sushi King's 100th outlet store in AEON Mall Shah Alam. Together with Tan Sri are (second from left) Mr Brian Tan, Group President & CEO of Texchem Resources Berhad; Ms Nur Qamarina Chew Abdullah, Managing Director of AEON Co. (M) Bhd; and Mr Akihiko Hijioka, President & COO of Texchem Restaurant Systems Sdn Bhd. By partaking in the ceremony of mochi – thought to symbolise the spirit of rice to launch the 100th outlet of Sushi King envisions to gain the strength of these rice divinities and achieve great success similar to the forefathers of its outlets.

In conjunction with Sushi King’s 100th outlet launch, Sushi King made a contribution of RM10,000 to the Malaysian Red Crescent Society, as a gesture of appreciation for their ongoing good work.

The Malaysian Red Crescent Society serves all members of the community during times of crisis and need. This is a token of our appreciation towards Malaysia, a rich country filled with wonderful people, who have warmly welcomed Sushi King with open arms from the beginning and made us into what we are today,” reflected Tan Sri.

Founder of Sushi King and Executive Chairman of Texchem Resources Berhad, Tan Sri Dato’ Seri (Dr.) Fumihiko Konishi remarked that this is a significant milestone in Sushi King’s history.

Tan Sri Dato’ Seri Dr Konishi added that Sushi King really want to provide the best quality Japanese cuisine with the finest ingredients imported directly from Japan, Norway and others where the respective countries are known for their specific food ingredients to create the perfect Japanese dish. And Sushi King embodies the image of their slogan “Smiling, Served Fresh”, distinguishing itself as the largest sushi chain of restaurants in the country.

"We (Texchem group) also plan to explore new markets with the opening of a coffee-shop chain with a Japanese concept, and we target to start the operations by the end of this year.” said Tan Sri Dato’ Seri Dr Konishi.


My mom and I enjoyed the intriguing showcases of the Japanese culture such as awesome Taiko Drum performance, Traditional Japanese 'Soran Bushi' dance and Mochitsuki Ceremony. We guided to 100th Sushi King branch restaurant so I surprised that new "Kushiage" added in the Japanese Sushi King too! They make the Japanese dish of deep-fried rice, salmon and seafood...

Fried soft shell crab, my favorite!

Please like on "Sushi King" on facebook if you want to know the promotion! Please visit the official website at

Sushi King, 100th Outlet
AEON Mall Shah Alam
Lot 606, First Floor,
Seksyen 13, 40100 Shah Alam,
Selangor Darul Ehsan

Business Hours: 10.00 am - 10.00pm (Mon - Sun)

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